This module will cover the fundamentals of business and digital marketing. This is a great introduction, especially for beginners on how to begin a digital marketing business, management & strategy as well as how to apply the skills.

Learn how to build branded sales funnels, how to create compelling brand identity, design landing pages that capture leads, craft persuasive email campaigns and create high converting sales pages that converts prospects into customers.

This module teaches you the principles and best practices of email marketing. You will learn how to create effective email campaigns that engage and convert subscribers. Exploring topics like email design, list segmentation, automation, personalization, analytics, developing practical skills through hands-on projects and case studies.

This section will help you develop and implement a strong brand strategy for your business. It will cover the fundamentals of branding, including how to create a unique brand identity, develop a brand voice and personality, and build a strong reputation. You will learn how to effectively communicate your brand across multiple channels.

You will be introduced and explore a range of tools and technologies, including project management software, customer relations management (CRM) systems marketing automation platforms and more.

Learn how to develop and execute comprehensive content strategy, define target audience, create compelling content that speaks and resonates with your audience. Effectively marketing your business or products across different channels and platforms. Exploring strategies for measuring effectiveness of your content and using data to optimize your strategy.